At 01:57 on Thursday 7th July 2011, PoGOLite was successfully launched from Esrange. It was a beautiful sight. About an hour after the launch we are now at an altitude of 20000 metres and climbing steadily. We have activated the polarimeter and all is OK. So far, so good… We are now working through our in-flight check-lists and will soon start to position the gondola for first observations of the Crab.